How to follow up with your customers
During your sales process there are several times when customer follow-up is critical. See these 3 steps on how to follow up with your customers
1. While customers are in the decision stage of the buying process.
Let’s say your customer did not buy at the time you showed them your product. This could be for many reasons - maybe they needed to talk it over with a spouse, or maybe they needed to save up some money. Maybe they went on vacation and forgot about you. There are many reasons why your customer may not buy from you the first time you show them your product. You owe it to that customer to remind them that you are still there ready to help them.
2. After your customer has purchased a product from you, it is very important that you follow-up with that customer to see how the product is working out for them.
Maybe you would ultimately want to show them some additional features that they may have overlooked or forgotten about. You need to consider their satisfaction with your product for two reasons. If they are unhappy with the product, you want to make sure you find a way to make it right. Either they should receive a full refund, or another product, or something so that the last experience the customer has with you is a positive one.
If the customer is happy with your product, you need to ask for a referral to other people they know who might like your product. You also want to ask for a testimonial from your happy customers. Testimonials are valuable to add to your marketing materials.
3. Finally, if a customer has purchased from you before, and they were happy with the experience, they are likely to purchase from you again if you have additional products or services that match their needs.
It is up to you to continue to follow-up with information and relevant suggestions for products that will help your customer.
To follow up with your customers
YOU NEED A...
Customer Follow Up System
"Have you developed a plan for customer follow-up yet? If not, see my next post, 'How to create your customer follow up system' it will help you get organized".
Is the desk in your small business office overrun with business cards to search through every time you need a phone number? Perhaps you are using a day timer or on-line calendar. Perhaps you are using a contact manager. These are good tools but you need a better follow-up strategy.
"If your customer follow-up system consists of boxes of business cards or names scribbled on writing pads I have a plan that you can start using today".
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To your success :)